Where the funnel leaks — loan-level diagnostic of origination, April 2025 to August 2026

80,642 loans initiated in the 17-month comparable window, followed to their status on 14 Sep 2026. Source: Metabase loan dump (130,274 loans, all stage timestamps and actors). Sections 1–10 use this window because the current sourcing mix did not exist earlier; Section 11 extends the core metrics back to FY22. Rupee figures use the dump's loan_amount, which reconciles to the sanctioned amount in the Loan Detail Report (₹1,294 Cr vs ₹1,293 Cr for the same loans); actual disbursed on those loans is ₹1,201 Cr (93%). Cumulative disbursement since inception is ₹2,119 Cr.
80,642Initiated
37,076Logged in (46%)
17,049Sanctioned (46% of logins)
10,313Disbursed (60% of sanctions; ₹1,275 Cr sanctioned, ₹1,201 Cr paid out)
12.8%Initiated → disbursed
35 dMedian initiated → disbursed

The diagnosis — seven findings, in order of money

  1. ₹534 Cr of sanctions died after sanction. Of 14,329 sanctions old enough to judge (Apr 25–Jun 26), 36% were cancelled or rejected after the sanction letter — 5,205 loans. AP loses 63%, DNCR 42%, Rajasthan 39%; Tamil Nadu and Karnataka lose ~20%. Almost none show any activity after the letter: the sanction is issued before the customer has committed. Bringing every region to 22% adds ~2,050 disbursals, roughly ₹200 Cr over the window — ₹12 Cr a month. The largest single lever, and it sits with sales.
  2. Nobody owns the wait. Files now spend 18% of the initiated → disbursed journey standing still on a query, up from 1% in FY22 — and that time is deducted from no one's turnaround: not the desk's, not U1's, not the RM's. Read one by one, 38% of queries and 39% of standing days are not requests for information — approvals travelling as queries, "call me" and "as discussed", system corrections, fee reminders, and 8,965 documents asked for a second time after QC had accepted them. Two credit gates, Biz UW and U3, agree 99% with the step before them and hold files for a day each. Sanction issues before commitment. Every one of these is the same design choice: a stage that can stop a file without owning the stop.
  3. U2 is a queue, and half its length is queries. Login → sanction went from 7.0 days (Q2 FY26) to 15.7 (Q2 FY27); the increase is at Biz UW → U2, 0.9 → 6.2 days. Twelve regional credit heads carry 400–900 files each per half-year; the same people cleared U2 in a day for four years. Salaried is 44% of disbursed loans, the central CPU runs 15 days end to end against 31, and it sees 5–7% of files. Capacity and routing recover half the lost week; removing the avoidable queries recovers the other half at no cost.
  4. 41% of initiations were never loans. Nine digital feeds and two bulk lead-initiators produced 32,825 initiations and under 130 disbursals. They halve the reported login rate and make every funnel report since mid-2025 unreadable; the auto-cancel that closes them already exists. On the real book, duplicates are 10% (4,861 files, 92% same RM, 57% same day, 1,416 re-initiated within 90 days of a rejection) — a same-day block and a cooling period, not a dedupe programme.
  5. The digital rails exist and are run backwards. e-KYC, PAN verification, crime check, Account Aggregator, penny-drop, e-Sign and e-NACH are all wired into the LOS. Only e-KYC is used (93%), and it cuts KYC queries by two-thirds where it is; the rest sit at 0–13% and are invoked after the desk has already asked — files with more rails completed carry more ADR rounds, not fewer. The seven LOS rules in Appendix B are sequencing changes and mandatory fields, not builds.
  6. Sales capacity is spread too thin, and the first thing to hold it to is the answer time. 450 of 1,124 RMs (40%) produce fewer than one disbursal every two months — 4% of value; the top quartile delivers 65%. The RM's response to a query is 4 hours median, a day at p75, three days at p90, and it is the one RM number that moves the funnel this quarter. Genuine-customer conversion has been 24–28% every year since FY22: growth has been volume, and 942 of 1,678 RMs seen in the window have already gone quiet.
  7. The first sanction is not the offer, and two products should not be on the menu. 46% of sanctions are re-issued before disbursal (MMR, Gujarat, Karnataka, DNCR above half); re-sanctioned files disburse at 73% against 50%, so the second letter is where the customer commits. Plot Purchase: 1,715 initiations, one disbursal. Home Improvement 11% sanction. APF is the fastest lane through credit (9 days) and the weakest book — ₹5.8L tickets at 12.0% with 2.1% NPA against 0.2% — and needs repricing before it scales.

Old vs new (Section 11, normalised ex-feed): the sanction leak, the re-sanction loop and real-customer conversion have looked the same every year since FY22 — growth has been volume, not conversion. The U2 queue, the feed and the query load arrived with FY26 volume. What is working: sanction → disbursal fell from 27 to 7 days over the same period, and real DSA partners (Urban Money, Andromeda, Ruloans, Basic, TENB) convert at 20% initiated → disbursed, ahead of direct at 18%.

Value at stake

Money leaves in four places: sanctions that die after the letter (₹534 Cr at sanction value in seventeen months), time (login → sanction doubled to 15.7 days — half of it a queue at U2, half of it files standing on queries that should not exist), files that should never have reached credit (a third of rejects are bureau facts; two-thirds of desk queries are documents the RM had), and phantom volume (41% of initiations were never loans). Ranked by rupees: the sanction leak, then the wait, then credit capacity, then data hygiene.

The structural question

The leaks share one design choice: the system has no concept of whose clock is running. Query time is deducted from no one's turnaround; two credit gates hold files without deciding anything; approvals travel as queries; a sanction issues before the customer has committed; a lead becomes a loan before a customer exists. Each is a stage that can stop a file without owning the stop. Until the wait has an owner, adding capacity at U2 staffs a queue that the ledger keeps refilling.

What moves first

Two things start Monday with people already in place and no development: the commitment gate at sanction with a named-file call in the four leaking regions, and the KPI change that puts query time on the raiser's clock and moves approvals out of the ledger. U2 capacity and salaried routing follow, smaller than first sized because the queue shrinks when a third of the queries stop. The system work is switching on rails that exist. From October, every number is reported on the deduped, ex-feed base, with the old figures alongside for one quarter.

How to read this document

Numbers. Every duration is a median unless marked — half the files are faster, half slower, and one very slow file cannot move it. Where a table gives p75 or p90, that is the value the slowest quarter or slowest tenth of files exceed: the tail, which is where customers are lost. Percentages of a stage are conversion; "case-days" are files × days above standard, so a two-file branch cannot dominate.
Colour. A coloured cell is a rating — green at or better than standard, amber near it, red beyond — and the thresholds are printed under each table. Colour is on the number itself, never in a separate column. Cohorts. Conversion is measured by following the files that entered a stage in a period through to today, not by dividing this month's sanctions by this month's logins.
Terms. Any dotted-underlined term (like this) shows its meaning on hover or tap; the full glossary is at the end. Reading paths. Fifteen minutes: the diagnosis, Section 0 and the ninety-day plan. One hour: add Sections 1–5, 13 and 16. Everything else is evidence and is there to be checked.
0 The pipeline — every stage the data records, and where customers leave27% of real customers become loans; three drops — U1 rejects, files never made into applications, sanctions that die — carry 70% of the loss, and none of them is the login desk.

Unique customers (PAN, else Aadhaar, else mobile — from the All-Customers export), real files only — 80,642 initiations become 47,787 files once the nine aggregator feeds and the two bulk lead-initiators are removed, and 42,926 customers once duplicates are collapsed on PAN, Aadhaar or mobile from the customer master. Each customer is credited with the furthest stage any of their files reached.

Initiations in LOS
80,642
−32,825 never a loan (feed / bulk lead)  ·  −4,861 duplicate files of the same customer (10%)
Initiated
42,926
100% of customers
−8,101  (19% of the stage)
Application done
34,825
81% of customers
−1,946  (6% of the stage)
Login done
32,879
77% of customers
−3,781  (11% of the stage)
U1 decision
29,098
68% of customers
−9,545  U1 rejects (Biz UW: −0 real)
Biz UW
27,582
64% of customers
U2 decision
17,409
41% of customers
−1,724  (10% of the stage)
Sanctioned
15,685
37% of customers
−5,782  (37% of the stage)
Ops done (docs)
9,903
23% of customers
−317  (3% of the stage)
Disbursed
9,586
22% of customers
DropCustomers lostWhere they sit nowLargest reason in the dataFixOwner
Initiated → Application8,101Soft Cancelled 81%RM opened a file and never completed the application — customer not pursued or data never keyedAuto-cancel initiations idle 15 days; mandatory fields before a file exists (Appendix B, Rules 6 and 4)Prerak Mehta
Application → Login1,946Soft Cancelled 55% · ADR before sanction 22%ADR loop with the 16-person login desk: co-applicant KYC, bank statements, income proof, login fee — 2.6 rounds per file, 70% of 175k query lines are known-missing documentsDocument gate before the file reaches the desk; structured ADR codes (Appendix B, Rules 4 and 7)Prerak Mehta · Vishal Valecha
Login → U1 decision3,786Soft Cancelled 69% · Soft Rejected 17%File logged, then died in the U1 queue without a decision — median login → U1 is 2.7 days, p90 10.7U1 SLA same working day; BCM queue-ownership rule; publish per-BCM ageingRohan Shah · zonal credit
U1 → U2 (U1 rejects; Biz UW adds nothing)9,545Rejected · 9,545 customersBureau / repayment history 32% of all reject codes, eligibility / FOIR 22% — knowable before login. Biz UW agrees with U1 on 99% of filesBureau pull + hard-rule engine + FOIR at initiation (Appendix B, Rule 3); make Biz UW non-blocking or remove itRohan Shah · Prerak Mehta
U2 → Sanction1,724Rejected after U2 · median 13.5 days post-loginProperty (technical/legal) is 36% of late rejects and is checked last — 82% of property rejects come after U2 at 19 days; U1/U2 overturn 14% (3% South, 22% MMR)Technical initiated at login in parallel with U1 (Appendix B, Rule 5); monthly overturn calibration in MMR, MP, UP, Vidarbha, DNCRRohan Shah
Sanction → Ops done5,784Soft Cancelled 68% · still Sanctioned 17%Sanction letter issued before the customer committed — AP loses 63%, DNCR 42%; 46% of sanctions get re-sanctioned because the first offer was not the real oneNo sanction without processing fee or Accept-offer reply; right-first-time sanction amount; weekly named-file SUD call on anything older than 15 daysVinayak Deousker · zone heads
Ops done → Disbursed318Soft Cancelled 44% · Sanctioned 41%Negligible — ops has cut sanction → disbursal from 27 to 7 daysHold; watch month-end bunching (28% of disbursals in last 5 days)Vishal Valecha
Three drops carry 70% of all loss: U1 rejects (9,545 — mostly bureau facts knowable at initiation), the pre-application die-off (8,101 — files opened and never made into applications) and post-sanction cancellation (5,784 — sanctions issued before the customer committed). Login and ops, the two stages everyone watches, lose 1,946 and 318 customers respectively; login's cost is time, not conversion. End to end, 22% of real customers disburse — against 12% on the raw initiation count.
1 The funnel by cohortReported login rate fell 64% → 34% because of the feed; the real operation slipped 78% → 65% — two problems, two owners.

Each row is the loans initiated in that quarter and where they stand today. The last two quarters are still maturing at the disbursal end.

Initiated quarterInitiatedof which lead-feedLogin % (all)Login % ex lead-feedSanction % of loginsDisbursed % of sanctionsInitiated → disbursed
2025Q29,8073,02651%73%45%52%12.2%
2025Q312,1884,73349%80%45%65%14.6%
2025Q416,1534,45851%70%51%57%14.8%
2026Q119,7489,31638%71%45%71%12.0%
2026Q213,0114,33444%65%43%70%13.2%
2026Q39,7352,83647%65%45%41%8.7%
Reported login % collapsed from 64% to 34% in Q4 FY26 — but the ex-feed column shows the real operation moved 78% → 65%. Both stories are true and need different owners: the feed problem is a tech/product decision, the 13-point real decline is sales discipline at the login desk.
2 Where time is lost — median days per stageOps cut sanction → disbursal from 27 to 7 days; credit went the other way as volume rose, entirely at U2.

Standards used for colour: initiated → login 1 day, login → U1 2 days, Biz UW → U2 2 days, login → sanction 8 days, sanction → disbursal 10 days.

Login quarterInitiated → loginLogin → U1U1 → Biz UWBiz UW → U2U2 → sanctionLogin → sanctionSanction → disbursed
2025Q21.12.30.80.90.17.027.3
2025Q31.12.60.91.90.09.417.2
2025Q41.02.91.03.20.013.315.1
2026Q11.32.90.95.20.112.910.1
2026Q22.72.81.86.20.015.710.7
2026Q33.32.21.04.90.111.07.2

Measured from the event log

Milestone gap — event log, real files, Aug 25–Sep 26Median dp75p90Files
Login → QC0.21.24.030,163
QC → U13.06.214.018,913
U1 → Biz UW0.93.08.217,384
Biz UW → U24.19.920.313,528
U2 → sanction0.00.61.713,206
Login → sanction14.023.839.913,745
Sanction → docket printed7.919.138.18,716
Disb auth → OTC done0.73.812.08,412
OTC → OTC compliance done0.10.10.78,403
OTC compliance → payment0.00.00.18,405
Sanction → disbursed12.027.048.08,376
Login → disbursed31.451.977.38,374
Every completed transition in the LOS from August 2025 to September 2026, recomputed from timestamps. The dump-derived figures above hold to within a day; the event log adds the QC → U1 wait and confirms that U2 → sanction and the payment chain are hours, not days.
Ops has done its job: sanction → disbursal is a quarter of what it was. Credit has moved the other way while volume rose — the process did not scale. Initiated → login tripled in the last two quarters (1.0 → 3.3 days) even with the feed loans excluded from the median.
3 U2 — who is carrying the queueTwelve regional credit heads carry 400–900 files each; three run a median above 7 days. The fix is capacity and routing, not effort.

Files that reached the business underwriter from March 2026 onward and have a U2 decision. Median and p75 days waiting at U2.

U2 (regional credit)RegionsFiles Mar–Aug 26Median days at U2p75 daysReject %Action
Ravi SharmaRAJASTHAN/DNCR9044.39.025%Hold; watch p75
Deepak DixitUP/DNCR8186.411.236%Add a second U2 or delegate salaried files to central UW
Ramchandra SarvankarMMR/WEST MAHA6024.813.429%Hold; watch p75
Ajay KumarMP/CG5955.912.925%Add a second U2 or delegate salaried files to central UW
Safik STAMIL NADU5567.013.84%Add a second U2 or delegate salaried files to central UW
Sachin ChoudhariVIDARBHA/WEST MAHA5277.119.125%Add a second U2 or delegate salaried files to central UW
Amol DeshmukhWEST MAHA5119.118.825%Add a second U2 or delegate salaried files to central UW
Sudheer KumarKARNATAKA/TAMIL NADU4975.19.28%Add a second U2 or delegate salaried files to central UW
Keyur MakwanaGUJARAT/WEST MAHA4011.97.017%At standard
Jay LimbadGUJARAT/WEST MAHA3886.014.221%Add a second U2 or delegate salaried files to central UW
Sudarshan ReddyTG/AP3615.08.711%Hold; watch p75
Holagunda BharateeshaAP/TG2284.06.814%Hold; watch p75
Rohan Shah / zonal credit heads: the fix is capacity and routing, not effort. Salaried files are already meant to go to central underwriting; check they actually do. Consider a U2 SLA of 48 hours with automatic escalation to U3 on breach — the U2 → sanction step is already same-day, so the whole credit TAT is one queue.
4 Consistency of credit decisions14% of U1 recommendations are overturned — 3% in the South, 22% in MMR. Same policy, uncalibrated people.
RegionFiles with U1 and U2 decisionU1 recommended, U2 rejectedU1 reject-rate spread across people (≥40 files)Rejections that came after U2Action
MMR2,01322%22–52%31%Credit head to run a joint U1/U2 calibration on last month's overturned files; publish the policy gap
MP1,35621%27–46%36%Credit head to run a joint U1/U2 calibration on last month's overturned files; publish the policy gap
UP1,15820%13–63%28%Credit head to run a joint U1/U2 calibration on last month's overturned files; publish the policy gap
VIDARBHA1,47320%26–59%32%Credit head to run a joint U1/U2 calibration on last month's overturned files; publish the policy gap
DNCR1,85218%24–50%25%Credit head to run a joint U1/U2 calibration on last month's overturned files; publish the policy gap
WEST MAHA1,75318%14–40%34%Credit head to run a joint U1/U2 calibration on last month's overturned files; publish the policy gap
CG31015%32%Credit head to run a joint U1/U2 calibration on last month's overturned files; publish the policy gap
RAJASTHAN1,82814%26–59%23%Review the top-2 overturn reasons monthly
GUJARAT1,65511%18–59%19%Review the top-2 overturn reasons monthly
AP1,7866%13–35%21%Reference region — document what U1s here do differently
TG7386%18–36%21%Reference region — document what U1s here do differently
KARNATAKA1,9464%2–75%17%Reference region — document what U1s here do differently
TAMIL NADU1,1303%0–35%15%Reference region — document what U1s here do differently
A U1 who rejects 52% and one who rejects 17% on the same product mix are not applying the same policy. The South's low overturn rate is the reference: same policy, better calibrated. A monthly joint review of every U2 overturn in the four worst regions is cheap and the fastest way to move this.
5 Post-sanction leakage — the biggest lever36% of mature sanctions die after the letter; AP 63%, DNCR 42%. The largest single lever, and it sits with sales.

Sanctions from Apr 2025 to Jun 2026 (old enough to have disbursed or died). "Lost" = status now Cancelled, Soft Cancelled, Rejected or Soft Rejected.

RegionSanctions Apr 25–Jun 26Disbursed %Cancelled / rejected after sanction %Lost sanctioned value ₹CrMedian sanction → disbursal daysAction
AP2,06036%63%5224Stop sanctioning without a documented customer commitment (fee/e-sign) — RCA on the soft-cancelled book with zonal head
DNCR1,30158%42%7118Stop sanctioning without a documented customer commitment (fee/e-sign) — RCA on the soft-cancelled book with zonal head
RAJASTHAN1,31661%39%5113Weekly SUD call on every sanction older than 15 days; RM named per file
GUJARAT1,27763%37%5224Weekly SUD call on every sanction older than 15 days; RM named per file
UP79464%36%3113Weekly SUD call on every sanction older than 15 days; RM named per file
CG22966%34%631Weekly SUD call on every sanction older than 15 days; RM named per file
MMR1,42865%34%7914Weekly SUD call on every sanction older than 15 days; RM named per file
VIDARBHA1,00065%34%3320Weekly SUD call on every sanction older than 15 days; RM named per file
WEST MAHA1,17566%33%5519Weekly SUD call on every sanction older than 15 days; RM named per file
MP87577%23%2015At reference level — hold
TG56777%23%176At reference level — hold
KARNATAKA1,51879%21%389At reference level — hold
TAMIL NADU78880%19%296At reference level — hold
Rate and value point at different regions: AP has the highest exit rate (63%) on a ₹52 Cr pool, while MMR (₹79 Cr) and DNCR (₹71 Cr) hold the largest sanctioned value that died. Both belong on the call. AP: 1,247 soft-cancelled Home Loans after sanction, almost none reached ops. That is a sanction being issued before the customer has decided — most likely project/APF bulk sanctions. The fix is a rule, not a chase: no sanction letter without a documented customer commitment (processing fee, e-sign, or WhatsApp "Accept offer" — the button data already exists).
6 Sourcing — three businesses in one pipelineNine digital feeds and two bulk initiators produced 41% of initiations and under 130 disbursals. Real DSAs convert better than direct.
SourceInitiatedLogged inLogin %DisbursedDisbursed % of initiatedDisbursed ₹Cr
Direct25,61515,83062%4,50418%498
Real DSA26,32420,72979%5,72822%767
Lead feed28,7035172%810%11

By partner

DSA / feed (≥300 initiations)InitiatedLogin %Disbursed₹CrAction
BFDL9,7251%91.6Move to a lead-CRM; create the loan only after a doc upload or RM call
Bajaj Finance Ltd7,8362%303.9Move to a lead-CRM; create the loan only after a doc upload or RM call
Urban Money Pvt Ltd6,40181%1,339165.4Keep; benchmark for other DSAs
Andromeda Sales & Distribution Pvt Ltd6,10179%1,302197.7Keep; benchmark for other DSAs
AUSHA DIGITAL PRIVATE LIMITED4,1511%101.2Move to a lead-CRM; create the loan only after a doc upload or RM call
Moneyview Limited4,0074%253.1Move to a lead-CRM; create the loan only after a doc upload or RM call
Ruloans Distribution Services Pvt.Ltd.2,98880%611102.5Keep; benchmark for other DSAs
Basic Enterprises Private Limited1,71982%37752.8Keep; benchmark for other DSAs
BFDL Green Channel1,5173%70.9Move to a lead-CRM; create the loan only after a doc upload or RM call
TENB FINTECH PRIVATE LIMITED1,20585%23830.6Keep; benchmark for other DSAs
Paisabazaar Marketing And Consulting Private Limited61968%649.7Hold
Data Mine6090%00.0Move to a lead-CRM; create the loan only after a doc upload or RM call
Retention60599%4358.5Keep; benchmark for other DSAs
Star powerz digital technologies Pvt ltd47074%8212.9Hold
EBranding India4600%00.0Move to a lead-CRM; create the loan only after a doc upload or RM call
CAPITALNINE SERVICES PRIVATE LIMITED 44480%12115.1Keep; benchmark for other DSAs
Real Value Finloan Services Pvt Ltd39782%6610.7Keep; benchmark for other DSAs
Prerak Mehta / Vinayak Deousker: create loans from aggregator feeds only after a first touch (document upload or RM call logged). Until then they belong in a lead CRM. This alone removes ~1,500 phantom initiations a month and makes the login-desk metric mean something again.
7 RM productivity450 of 1,124 RMs produce fewer than one disbursal every two months — 4% of value. The top quartile delivers 65%.

RMs active in at least three months of the window, tiered by disbursals per active month.

RM tier (by disbursals / active month)RMsInitiatedLogin %Sanction % of loginsDisbursedMedian disb / month₹CrAction
Top quartile28138,12647%56%6,8771.6823Protect and replicate — pair each with 2 bottom-quartile RMs
Second quartile28120,09946%43%2,4240.9321Coach on sanction conversion
Third quartile28111,25247%33%8160.410990-day plan: minimum 1 disbursal a month or move to a lead-generation role
Bottom quartile2817,36639%22%620.08Exit or redeploy — 62 disbursals across 281 people in 17 months
Ashish Semwal / zone business heads: the bottom quartile's login rate is 57% and sanction rate 20% — they source badly, not just slowly. A 90-day floor of one disbursal a month, applied to the bottom half, either lifts ~₹15–20 Cr a month or frees the cost.
8 Product mixPlot Purchase: 1,715 initiations, one disbursal. Balance Transfer sanctions a third of what it logs.
ProductInitiatedLogin %Sanction % of loginsDisbursed % of sanctionsMedian ticket ₹LAction
Home Loan42,75833%50%55%10.0Fix the login step: most HL initiations are lead-feed; report ex-feed
LAP10,58858%42%68%10.6
Balance Transfer7,90642%32%64%11.4Tighten sourcing — a third of logins get sanctioned
Home Construction / Extension7,66375%56%61%10.3
Top Up4,70783%42%72%5.5
Plot Purchase + Construction2,93478%43%54%18.0
Plot Purchase1,7156%4%25%10.0Withdraw or re-spec — 1 disbursal from 1,715 initiations
Micro LAP1,65869%43%65%7.7
Home Improvement Loan71327%11%50%6.0Tighten sourcing — a third of logins get sanctioned
9 What is sitting in the pipeline today1,755 initiations idle for more than a month; sanctioned stock is in better shape.

Open files by current stage and days since the last recorded action. Red where more than a quarter of the stage is older than 30 days.

Open stage (today)Files≤7 days idle8–1516–30>30 days idleOwner and rule
Initiated3,8678084898151,755Sales — RM to log or soft-cancel; nothing older than 15 days should exist
Login Done50142623502Credit — U1 same day
ADR before Sanction972233115103521Sales — DRM clears ADR with customer
Sanctioned1,222502263263194Sales + Ops — SUD dashboard P1–P3
ADR after Sanction15122319107Sales — collateral/legal ADR
Re-Sanction Required35151235Credit — same-day re-sanction
1,755 "Initiated" files idle for more than 30 days can only be dead. Auto-cancel initiations with no application after 15 days; the RM can re-initiate if the customer returns. Sanctioned stock is in better shape — 63% is under 15 days old, which is the SUD dashboard working.
10 Ninety-day planSeven moves in deliberate order: the first two need no hiring and no development, and the second shortens the queue the third then staffs.
#MoveOwnerMetric and targetWorth
1No sanction letter without customer commitment (processing fee, e-Sign or Accept-offer reply); weekly named-file call on every sanction older than 15 days in AP, DNCR, Rajasthan, GujaratCBO + zone business headsPost-sanction loss 36% → 25% by December~₹12 Cr / month
2Own the wait. ADR standing time counts against the raiser's TAT, not the RM's, unless a stated due date is missed; approvals leave the ADR ledger for a deviation workflow with its own approver and SLA; free-text ADR replaced by a picklist; a document accepted at QC cannot be re-asked; Biz UW made non-blocking and U2's decision final both waysCRO + COO + CTOADR-days as share of journey 18% → 8%; ADRs per login 2.3 → 1.2; queries with no information content 1,925 → 0; login → sanction 15.7 → 10 days from this aloneHalf the lost week, at no cost
3U2 SLA 48 h with auto-escalation; every Salaried Cheque / Cash income-program file to the central CPU for U1 and U2; technical initiated at loginCRO + zonal credit heads + CTOCentral share of files 6% → 40%; Biz UW → U2 median 6.2 → 2 days; login → sanction 10 → 7The other half of the week
4Switch the rails on in sequence: e-KYC, PAN and Account Aggregator before submit; penny-drop on the payee and e-Sign and e-NACH at docket; same-day duplicate block and 90-day post-rejection cooling period; feed and bulk leads held in a lead stage until first touch; idle-file auto-cancel extended from feeds to real files at 15 daysCTO + CBOEx-feed, deduped initiated → login 74% → 85%; ADR rounds 2.6 → 1.5; e-Sign / e-NACH at docket 0% → 90%1,500 phantom files a month gone; the desk's workload halved
5RM answer time as the first sales KPI — every ADR with a due date, response inside one working day; bottom-half RMs on a 90-day floor of one disbursal a month or redeploy; top-quartile RMs paired with the bottom quartileCHRO + CBORM ADR response p75 24 h → 8 h; bottom-half median 0.3 → 0.8 disbursals / month; 6-month RM survival tracked₹15–20 Cr / month or cost out
6Right-first-time sanction — amount, tenor and ROI confirmed with the customer before the letter; monthly U1/U2 overturn review on files in MMR, MP, UP, Vidarbha and DNCRCRO + CBORe-sanction share 46% → 25%; overturn 14% → 8%~6 days off half the book
7Withdraw Plot Purchase; re-spec Home Improvement and Balance Transfer sourcing; APF pricing and eligibility reviewed before the channel scales; reconcile and file the PMAY-ISS eligible claims (2,946 clean of 3,300 flagged) and make female co-ownership a sourcing default under ₹25LCBO + CCO + CROProduct sanction % of logins ≥40% or product off; APF NPA under 1%; ISS claims filed 0 → 2,946Focus, book quality, up to ₹1.8L per customer
Reporting from October is on the deduped, ex-feed base, with the current figures alongside for one quarter. The order above is deliberate: rows 1 and 2 need no hiring and no development, and row 2 shortens the queue that row 3 then staffs.
11 The long view — FY22 to FY27Four things have looked the same every year since FY22: sanction rate, post-sanction loss, re-sanction share, and real-customer conversion at 24–28%. Growth has been volume.

Same metrics by financial year of initiation, normalised: the nine digital lead feeds and the two bulk lead-initiators (Admin System, Vivek Gajula) are excluded from every year, so FY26–FY27 are comparable with FY22–FY25. FY27 (*) is April–August 2026 (initiations to 31 August; September excluded) and immature at the sanction and disbursal end. Stage definitions are stable across this period; the Biz UW stage exists throughout.

Conversion

Metric (by year of initiation)FY22FY23FY24FY25FY26FY27*Read
Initiations in LOS (all)3,7467,49812,65219,99457,89622,746For reference only; every row below excludes the nine digital feeds and the two bulk lead-initiators
Real files (ex feed)3,7467,49812,65019,99333,98013,902Feed and bulk leads: 0 → 0 → 2 → 1 → 23,916 → 9,865. The feed arrived in FY26
Real customers (deduped, ex-feed)2,8605,4298,54213,46223,01511,237The true customer base grew 9× in five years
Login % of real files86%85%79%75%78%73%86% → 75% → 78% → 71%: a slow slide that predates the feed, then a step down in FY27
Sanction % of logins49%49%49%47%47%44%47–49% for five straight years. Credit conversion has never improved — this is the structural ceiling
Rejects as % of decisions56%57%51%49%43%49%56% → 43% by FY26 — sourcing quality did improve; sliding back to 49% in FY27
Disbursed % of sanctions53%48%54%53%62%57%Only FY26 crossed 60%
Sanctions lost after sanction (by sanction year)44%43%45%45%38%24%43–45% for four years — a design problem, not a new one. FY26 improved to 38%
Re-sanction share42%47%50%54%46%45%42–54% every year: the first sanction has never been the real offer
U1 recommended, U2 rejected12%11%10%11%12%20%10–12% for five years, then 20% in FY27 — new credit heads not calibrated to the U1s
Real customers who disbursed27%24%26%24%28%21%24–28% every year. The business converts the same share of genuine customers it always has — growth has come from volume, not conversion

Time and scale

Median days (by year of initiation)FY22FY23FY24FY25FY26FY27*Read
Initiated → login1.21.11.31.21.12.9~1.2 days for five years; 2.9 in FY27 on real files alone — the desk is slower even after removing the feed load
Login → U12.93.83.02.92.82.3Never below 2.3 days in any year
Biz UW → U20.70.81.01.02.85.30.7 → 1.0 → 2.8 → 5.1. U2 broke in FY26 when volume tripled
Login → sanction5.97.87.77.911.113.05.9 → 12.4: doubled, entirely at U2
Sanction → payment release751004928159100 → 9 days. The single biggest operational win in the company's history
Initiated → payment release8811664453730116 → 30 days despite credit slowing — ops carried it
Disbursals (first tranche)8341,4822,6323,7487,6772,544
Disbursed ₹Cr (sanctioned amount)80142267413921343
Active RMs2723976439061,322913RMs 5×, customers 8×: customers per RM rose from 10 to 17
Median ticket ₹L8.58.58.79.610.310.8
What is old and what is new, on a like-for-like base. Four findings are structural and have looked the same every year since FY22: sanction % of logins at 47–49%, 43–45% of sanctions dying after sanction, 42–54% of sanctions re-issued, and 24–28% of genuine customers disbursing. Growth has been volume, not conversion — nobody has ever moved these, which is why they are worth the most. Three are new: the feed (23,916 phantom initiations in FY26), the U2 queue (0.7 → 5.1 days) and the U1/U2 overturn jump to 20% in FY27. Login % of real files has slid from 86% to 71% over five years, independent of the feed. One thing improved beyond recognition: sanction → disbursal, 100 days to 9. The company has proved it can fix a stage when it decides to — the next one is U2, and the one after that is the sanction itself.
12 The credit organisation — each decision-maker's own funnel, FY23 to FY27Each sanctioning authority and each U2 has a followable book; the U2 slowdown is by name, and it is the queue, not the people.

Real files only. Who signs the sanction and the rejection is in the dump; from that, each authority's own book can be followed to today. "System" is the auto-generated sanction once the delegated approver has recommended — it is now 44% of all sanctions, so the U2 layer below is where most decisions are actually made.

A  Sanctioning layer — CRO, U4 and the three zonal credit heads

Sanctioning authority (first sanction / first rejection by)FY23FY24FY25FY26FY27*
System  Auto-sanction (delegated authority)
Sanctions issued1,7962,3034,7381,264
Rejections issued0000
Login → sanction, median days6.17.29.910.2
Own sanctions that disbursed (mature)55%59%61%73%
Own sanctions re-issued48%54%48%42%
Sanctioned ₹Cr (first-sanction amount)145212451130
Rohan Shah  CRO (U4)
Sanctions issued2,1492,0461,7331,573609
Rejections issued426543642457261
Reject share of own decisions17%21%27%23%30%
Login → sanction, median days7.98.99.013.916.0
Own sanctions that disbursed (mature)48%51%49%69%79%
Own sanctions re-issued48%52%55%42%40%
Sanctioned ₹Cr (first-sanction amount)222283299288123
Aniket Modi  U4
Sanctions issued3623975981,096235
Rejections issued8221,02944340599
Reject share of own decisions69%72%43%27%30%
Login → sanction, median days7.78.09.215.915.0
Own sanctions that disbursed (mature)47%63%51%69%81%
Own sanctions re-issued34%52%49%49%41%
Sanctioned ₹Cr (first-sanction amount)22264111936
Navender Gahlawat  Zonal credit — North
Sanctions issued2754841,8541,625611
Rejections issued5241228324317
Reject share of own decisions16%8%11%17%34%
Login → sanction, median days6.66.16.79.012.2
Own sanctions that disbursed (mature)49%57%50%59%68%
Own sanctions re-issued46%45%53%53%49%
Sanctioned ₹Cr (first-sanction amount)234117919181
Jay Limbad  Zonal credit — West
Sanctions issued12425147820988
Rejections issued445531552367389
Reject share of own decisions78%96%79%31%28%
Login → sanction, median days5.89.79.112.212.3
Own sanctions that disbursed (mature)52%36%65%66%68%
Own sanctions re-issued57%56%69%66%53%
Sanctioned ₹Cr (first-sanction amount)11215123131
Krishna A  Zonal credit — South
Sanctions issued1341,421876
Rejections issued22415
Reject share of own decisions1%2%2%
Login → sanction, median days9.213.013.0
Own sanctions that disbursed (mature)68%79%85%
Own sanctions re-issued70%46%38%
Sanctioned ₹Cr (first-sanction amount)14167125
Rajesh Singh  Former U2/U3 — West
Sanctions issued968021338
Rejections issued51813623435
Reject share of own decisions84%63%52%48%
Login → sanction, median days8.97.97.36.1
Own sanctions that disbursed (mature)47%50%48%45%
Own sanctions re-issued57%55%54%42%
Sanctioned ₹Cr (first-sanction amount)87224
Three reads. Post-sanction survival differs by signatory, not just by region: Krishna A's sanctions disburse at 79–85%, Navender Gahlawat's at 59–68%, and the North book is where sanctions die — the zonal head's sanction discipline shows up directly in the leakage. Reject share is moving in opposite directions: Navender 17% → 34%, Jay Limbad 95% → 28% as his role changed from West-2 reject authority to zonal sanctioner, Krishna A under 2% throughout. Login → sanction has doubled under every signatory — 6–8 days in FY23–FY25, 12–16 in FY26–FY27 — which confirms the delay is in the queue below them, not in their own decision (U2 → sanction is still same-day for everyone).

B  U2 layer — the regional credit managers, by year

Cell = median days a file waited at U2 that year; coloured ≤2 · 2–4 · >4. Beside it: files decided · own reject %.
U2 (regional credit) — median days a file waits at U2FY23
days · files · reject %
FY24
days · files · reject %
FY25
days · files · reject %
FY26
days · files · reject %
FY27*
days · files · reject %
Ravi Sharma NORTH0.7342 · 4%0.9425 · 9%0.91,769 · 12%1.91,761 · 14%4.1736 · 24%
Jay Limbad WEST 10.1358 · 23%0.1634 · 12%0.11,407 · 10%0.71,418 · 12%7.7251 · 25%
Aniket Modi WEST 11.0471 · 11%1.0896 · 12%1.2863 · 17%4.1539 · 17%
Rajesh Singh WEST 11.0936 · 20%1.11,055 · 17%1.9732 · 16%
Amol Deshmukh WEST 10.9403 · 16%1.1491 · 12%1.1492 · 8%7.1912 · 18%9.0372 · 24%
Ramchandra Sarvankar WEST 10.8236 · 11%0.9624 · 19%1.91,106 · 23%4.7439 · 30%
Harshal Pardhi WEST 10.6381 · 8%1.0621 · 6%1.4753 · 13%4.0634 · 15%
Deepak Dixit NORTH2.0478 · 18%3.81,204 · 13%6.8679 · 39%
Sudheer Kumar SOUTH1.0282 · 5%3.01,145 · 2%5.1363 · 9%
Navender Gahlawat NORTH1.0331 · 8%1.1754 · 6%2.9382 · 7%4.2210 · 3%
Amol Wakode WEST 10.9348 · 8%0.8248 · 6%1.0206 · 5%0.8664 · 5%3.3115 · 19%
Ajay Kumar WEST 15.9741 · 28%5.9485 · 22%
Sudarshan Reddy SOUTH4.1648 · 3%5.0264 · 13%
Krishna A SOUTH0.9142 · 0%2.2698 · 2%
Safik S SOUTH7.9341 · 0%6.9453 · 4%
Sachin Choudhari WEST 114.6271 · 37%6.3392 · 21%
Pranav Jogdand SOUTH1.0469 · 6%
Keyur Makwana WEST 21.9380 · 16%
Kesab Pal SOUTH0.8327 · 5%
Pradeep Jadhav WEST 10.1181 · 1%0.0137 · 0%
Ganesh Reddy SOUTH3.0211 · 11%
Holagunda Bharateesha SOUTH3.9201 · 14%
Sanjay Singh NORTH0.9152 · 6%
The same people who cleared U2 in a day for four years now take 4–9: Amol Deshmukh 1.1 → 7.1 → 9.0, Ravi Sharma 0.9 → 1.9 → 4.1, Ramchandra Sarvankar 0.9 → 1.9 → 4.7, Jay Limbad 0.1 → 0.7 → 7.7. Nobody got slower — the queue got longer. Files per U2 roughly doubled between FY25 and FY26 with no new U2s in the West; the North added Deepak Dixit and Sudheer Kumar, the South added Safik S and Sudarshan Reddy, and the new joiners run at 5–8 days from day one. Reject % is also rising with the queue (Deepak Dixit 13% → 39%, Ravi Sharma 12% → 25%) — a tired queue rejects more. This table is the staffing case for U2 capacity, and it is by name.

C  Central CPU route vs branch route

Route (U1 done by the central CPU vs a branch/regional U1)FY23FY24FY25FY26FY27*
Central CPU
Files with a U1 decision6275953571,230685
Share of all U1 files11%7%3%5%7%
Sanction %57%56%52%62%62%
Rejects of decisions49%46%48%35%33%
Login → sanction, median days6.05.15.37.17.3
Initiated → disbursed E2E, median days15772542415
Sanctions that disbursed (mature)39%43%50%73%75%
Branch/regional
Files with a U1 decision4,9477,79812,80821,6229,319
Share of all U1 files89%93%97%95%93%
Sanction %55%58%53%52%45%
Rejects of decisions51%45%46%43%50%
Login → sanction, median days8.07.97.911.813.0
Initiated → disbursed E2E, median days11364453731
Sanctions that disbursed (mature)49%55%54%62%74%
Central CPU is identified as the six U1 underwriters who decide files from three or more zones (Pranav Jogdand, Amit Kale, Sunil Chavan, Kesab Pal, Arpit Raisinghani, Naresh Baraskar). The route was no faster than branch until FY25. From FY26 it pulled away — 24 days E2E vs 37, then 15 vs 31 — and its sanctions survive better (73–75% vs 62–74%). It still handles 5–7% of files. If salaried is a quarter of the real book, three-quarters of salaried files are not reaching it: the routing rule is the first thing to check in LOS.

D  Salaried, self-employed and APF — with the real tags

Two of the new reports carry the fields: the QC Approval Report (Income Program, APF flag, U1/U2/U3 dates, technical dates, CIBIL — logins from 24 March 2026) and the Loan Detail Report (Occupation Type, actual disbursed amounts, LTV, FOIR, ROI, asset classification — the whole disbursed book). Salaried = income program Salaried Cheque or Cash; APF = approved-project number present (QC) or direct-authority-allotted purchase type (book) — the book measure is a purchase-type proxy; explicit APF tagging gives 2,308 loans at 1.9% NPA, the same conclusion. 1,059 QC files with no income program recorded are 83% U1-rejected and are left out.

Through credit (QC report)

QC report — logins 24 Mar to 12 Sep 2026, 3,645 filesSalariedSelf-employedAPF
Files1,0281,254304
Median applicant CIBIL734740693
Median application ₹L10.014.06.3
U1 reject %18%10%28%
U2 reject % of U2 decisions16%15%4%
U3 reject % of U3 decisions16%16%7%
Sanctioned %47%56%55%
Login → U1, median days674
U1 → U2431
U2 → U3 (sanction)111
Login → sanction, median / p7519199
  p75272718
Login → technical initiated, median days995
Technical reports negative %24%21%1%
Salaried is not faster. Login → sanction is 19 days for salaried and 19 for self-employed, median and p75 alike; the salaried file spends longer at U1 → U2 (4 days vs 3). The salaried advantage exists only where the file goes to the central CPU (Section 12C: 15 vs 31 days E2E) — and salaried is 44% of disbursed loans while central handles 5–7% of files. Roughly five in six salaried files are still underwritten at the branch. APF is the fast lane — 9 days to sanction, U1 → U2 in a day, 1% negative technicals — because the project is pre-approved; its U1 reject rate (28%) is the customer, not the property. Technical is initiated 9 days after login on non-APF files, after U1 in 1,085 of 1,775 cases, and 21–26% of technical reports come back negative. A quarter of properties fail, discovered in week two. That is the single largest avoidable delay in the credit chain and it is a sequencing decision.

On the book (Loan Detail Report)

Loan Detail Report — loans first disbursed FY25 to Aug FY27SalariedSelf-employedAPF
Loans5,0556,4951,975
Disbursed ₹Cr (actual)603778152
Median disbursed ticket ₹L10.210.45.8
Median ROI %13.0%14.5%12.0%
Median LTV / FOIR53%50%67%
  FOIR49%48%40%
Median CIBIL (latest)736738728
Initiated → first disbursal, median days413635
Sanction → first disbursal201520
Still partially disbursed %18%15%2%
NPA % (asset classification)0.1%0.3%2.1%
Foreclosed %3.6%4.0%0.7%
APF is cheap money with ten times the NPA. ₹5.8L median ticket at 12.0% against 14.0% for the rest, and 2.1% NPA against 0.2%. It is the fastest segment through credit and the weakest on the book — MHADA/direct-allotment borrowers, CIBIL 728. Pricing and eligibility for APF need a separate look before the channel is scaled; the fast lane should not become the default. Self-employed is the better book on every yield and risk line and is also faster to disburse (36 vs 40 days). Sanction → disbursal for salaried is 20 days against 15 — the salaried customer waits longest after sanction, which is where the earlier "salaried takes as long as self-employed" finding lands.

Bureau at login

Applicant CIBIL at login (QC set)FilesShareU1 reject %Sanctioned %
<65062618%40%36%
650-70061318%44%25%
700-7501,12032%34%37%
750+1,10432%25%49%
One in three logins has a CIBIL below 700 and 40–44% of those are rejected at U1 — the case for the bureau gate at initiation (Appendix B, Rule 3), in the company's own numbers. Above 750, U1 rejects one in four; below 650, two in five.

E  Every file, by employment type — from the customer master

The All-Customers export carries Employment Type, PAN, Aadhaar and mobile for every applicant, so the segment split can be done on the whole book rather than the QC and disbursed subsets in D. Salaried = Salaried Cheque or Cash; Self-employed = SENP or SEP.

Customer master Employment Type — real files initiated Apr 25–Aug 26SalariedSelf-employedHome-maker / pensionerAll real files
Files19,48625,5512,38147,787
Unique customers (PAN / Aadhaar / mobile)17,48423,0202,28742,926
Median applicant CIBIL724728714726
Median sanction ₹L11.012.23.911.4
Login %78%76%80%76%
Sanction % of logins48%43%63%46%
Rejects of decisions43%47%27%44%
Initiated → disbursed %23%20%27%21%
Initiated → login, median days1.81.30.91.4
Login → U12.13.03.12.7
Biz UW → U23.83.81.13.3
Login → sanction11.712.19.111.8
Sanction → disbursal15121013
Initiated → disbursed E2E, median37342735
  p7558544856
Post-sanction loss (mature)35%36%46%36%
Salaried is 41% of real files. On the whole book it converts a little better than self-employed (sanction % of logins, reject share, post-sanction loss) and is not faster anywhere in credit — login → sanction is the same, and Biz UW → U2 is slower. The central CPU (Section 12C) handles 5–7% of files at half the E2E: the routing gap is the largest single salaried lever. Home-maker and pensioner applicants (2,400 files) sanction at the highest rate and are worth a look as a co-applicant strategy — they are mostly the female co-owner PMAY requires (Section 13H).
13 Eradicating the queues — ADR, gates, sequencing and the tranche stockEight document types answered within a day are the login checklist the app should enforce; three credit gates agree 99% with the step before them and should go.

Built from the ADR report (61,568 queries since April 2025, joined to the loan dump for region, branch, RM and phase), the QC Approval report (stage dates and statuses for logins since 24 March 2026) and the Loan Detail report (the disbursed book on 31 August). The organising test: a query answered the same or next day was information the RM already had — so the app should have refused the file without it.

A  The login checklist — what the app enforces instead of the desk asking

Query typeADRs Apr 25–Sep 26Resolved ≤1 dayRaised by login deskRaised before loginWhat the app enforces insteadMechanism
Co-applicant KYC/docs21,40674%57%37%Co-applicant Aadhaar + PAN captured via e-KYC before submit; relationship field mandatoryApp gate
Bank statement18,20269%53%38%Account Aggregator pull, or PDF upload with 6/12-month check; ABB computed in-appApp gate + AA
Applicant KYC13,88877%66%46%Aadhaar OTP e-KYC and PAN verify at initiation; no manual upload pathApp gate
Salary slip / employer11,70665%47%37%For Salaried income program: 3 slips + Form 16 upload mandatory; employer name from EPFO/PANApp gate (salaried only)
Geo check-in8,72376%52%49%Residence and office geo check-in by RM in app; timestamped photoApp gate
Login fee / cheque8,65176%62%48%UPI/payment-link fee at application; login blocked until paidPayment gate
Consumer app / e-KYC8,39175%64%51%Customer consumer-app completion required before file reaches deskApp gate
Selfie / live photo5,21071%56%45%Live selfie with liveness check at initiationApp gate
ITR / business proof5,50270%55%41%For Self-employed: ITR (2 yrs) or GST/Udyam upload; assessed-income cases flagged for PDApp gate (SENP only)
Property papers10,31463%33%26%Sale deed / agreement / plan upload for purchase cases at login; drives technical initiationLogin checklist (purchase)
PD / verification6,24061%31%24%Credit-owned; PD scheduled from geo check-in same dayCredit process
Loan statement / RTR3,90252%30%19%Bureau pull at initiation replaces most RTR asksBureau at initiation
51% of all ADRs are resolved the same day and 70% within one; for the top eight document types it is 71–78%. Those eight are ~90,000 of the 175,000 query lines and 16,277 ADRs are raised before login at 1.7 rounds a file. Every one is a field the app can refuse to submit without. Property papers, PD and loan statements resolve slower (58–66%) and are legitimately credit's — leave those with credit and let the desk stop asking for the rest.

B  By region — where to automate first

Same-day and ≤1-day are the RM's speed of answering. High answer speed + high volume = the customer had the data = automate. Low answer speed = RM discipline, not a form problem.
RegionADRsLoansADRs per loginRounds per loanSame-day≤1 dayBefore loginTop queryAction
TG3,6561,1532.273.1753%68%26%Co-applicant KYC/docsAutomate + fix RM discipline — resolution slower, rounds high
GUJARAT7,0182,4022.022.9255%72%35%Co-applicant KYC/docsAutomate first — desk queries answered next day; move the top-3 types into the app gate
RAJASTHAN7,5602,5301.982.9952%70%27%Bank statementAutomate + fix RM discipline — resolution slower, rounds high
TAMIL NADU4,3641,6161.982.7058%76%26%Co-applicant KYC/docsAutomate first — desk queries answered next day; move the top-3 types into the app gate
KARNATAKA7,3072,2811.893.2056%74%28%Co-applicant KYC/docsAutomate first — desk queries answered next day; move the top-3 types into the app gate
DNCR5,8502,4221.632.4252%68%24%Co-applicant KYC/docsRM discipline — queries sit with sales for 2+ days
WEST MAHA5,0812,0791.592.4445%61%19%Co-applicant KYC/docsRM discipline — queries sit with sales for 2+ days
VIDARBHA4,1261,7441.562.3742%63%25%Bank statementRM discipline — queries sit with sales for 2+ days
MP3,5111,4971.562.3536%55%23%Bank statementRM discipline — queries sit with sales for 2+ days
CG8203351.472.4543%64%29%Bank statementRM discipline — queries sit with sales for 2+ days
MMR5,5852,4861.452.2546%67%28%Bank statementRM discipline — queries sit with sales for 2+ days
UP3,1811,4531.372.1944%61%21%Bank statementRM discipline — queries sit with sales for 2+ days
AP3,2051,1670.942.7557%72%26%Co-applicant KYC/docsAutomate + fix RM discipline — resolution slower, rounds high
≤1-day resolution by region × query type
green ≥75% · amber 65–75% · red <65% · small number = ADR volume
Co-applicant KYC/docsBank statementApplicant KYCSalary slip / employerGeo check-inLogin fee / chequeConsumer app / e-KYCSelfie / live photoITR / business proof
TG73%1,61166%98475%84563%52678%39278%41171%34664%16868%806
GUJARAT79%3,42877%2,52481%2,30573%1,44279%1,23179%1,38475%1,06775%60782%868
RAJASTHAN74%2,11173%2,69278%2,02770%1,44277%91283%1,63077%1,60371%56476%225
TAMIL NADU77%2,18174%1,18078%95468%91581%27272%71484%11078%52570%540
KARNATAKA76%3,33664%1,70279%78868%1,57482%1,13874%61278%93973%50150%230
DNCR74%2,04171%1,92980%1,71866%1,28275%72981%83576%78869%66274%527
WEST MAHA78%2,14168%1,12377%38164%89374%39966%40676%42677%39566%371
VIDARBHA56%46362%1,17677%85461%74173%63964%46772%61065%23263%314
MP59%60956%82570%44950%40366%32465%22866%43767%22355%105
CG75%15360%20677%13262%12868%7974%6266%12873%5155%22
MMR62%90269%2,08678%1,71061%1,45075%1,88872%1,25574%94170%84368%715
UP69%84462%86075%66654%41976%28776%25775%49362%19258%293
AP74%1,43971%81472%96769%40481%34973%37575%42068%15573%447
Gujarat, Rajasthan, Karnataka, Tamil Nadu, AP and DNCR answer 70–85% of desk queries within a day across every document type — the data exists at sourcing and the app gate will remove most of their ADR volume outright. MP, Vidarbha, UP and West Maha answer at 55–65% and carry rounds of 2.2–2.4: the gate helps, but the residual is RMs sitting on queries for two days or more, which is a supervision problem. TG and Karnataka run 3.2 rounds per loan — the highest — with fast answers, which means the desk is asking in instalments rather than once. UK and PCH: 51% of queries pre-login, 2.2–2.5 rounds, slow answers — every problem at once, on small volume.

C  The desk itself

Login desk (CPA) — who raises, how many rounds, how fast RMs answer themADRsLoansRounds per loanSame-day≤1 day
Rikin Tiwari WEST 25,0562,3222.1867%84%
Naveen NORTH3,9842,1611.8466%81%
Kapil NORTH3,7722,3791.5964%79%
Haripriyan B SOUTH2,5371,5641.6261%79%
Sagar Holkar WEST 12,3651,7811.3371%85%
Vamsikrishna Nalla SOUTH1,9671,0451.8853%69%
Shivam Shukla NORTH1,6541,1021.5062%78%
Keshav Verma WEST 11,3669541.4346%71%
Shubham Pawar WEST 11,0467571.3851%75%
Rikin Tiwari (West 2) raises 2.18 rounds per file, Sagar Holkar (West 1) 1.33 on similar volume — same job, 60% more asks. The answer rate to Rikin is the highest on the desk (84% within a day), so Gujarat RMs are not slow; the desk is querying in pieces. A single consolidated checklist query per file, issued once, is the standard; per-CPA rounds should be on the desk lead's daily read.

D  Branches and RMs with the worst rounds

Median RM runs 2.6 rounds per file, p90 3.4. Below 2 is achievable today — the best RMs in every region already do it.
RegionBranch (≥80 loans with ADR)LoansADRsRounds per loan≤1 day
KARNATAKAHOSKOTE1857804.2279%
KARNATAKARAMANAGARA1295274.0967%
GUJARATANAND1345173.8678%
KARNATAKAHUBBALI1154293.7367%
TGKUKATPALLY1485483.7068%
RAJASTHANUDAIPUR883213.6570%
GUJARATJUNAGADH1716203.6380%
KARNATAKADAVANAGERE1364913.6174%
RAJASTHANBHILWARA2539133.6176%
RAJASTHANSIKAR1023623.5570%
TGMAHBUBNAGAR1394933.5574%
TGKARIMNAGAR933243.4862%
RegionRM (≥30 loans with ADR)LoansADRsRounds per loan≤1 day
GUJARATKalpesh Parmar372085.6273%
KARNATAKANandeeshgowda B381724.5364%
GUJARATAlpesh Chavada431924.4782%
KARNATAKARajesh L421844.3877%
TGPanchalingala H301314.3776%
RAJASTHANHarbansh Singh401744.3570%
KARNATAKANithishkumar D381554.0870%
GUJARATDhaval Vaza351424.0674%
KARNATAKAAravinda V572304.0475%
TGDurgam Harish431653.8471%
VIDARBHAMangesh Navhate481833.8160%
TGNaveen Kumar321223.8166%

E  Three gates to remove

GateEvidence (QC report, logins since 24 Mar 2026)CostDecision
QC approvalLogin → QC 1 day, QC → U1 3 days (p75 7). 46% of QC approvals are the same day as login, by the same 16 desk peopleA second pass on the same file by the same deskMerge into login. One desk action, one timestamp
B1 — business underwriterAgrees with U1 on 1,977 of 2,011 recommendations and 1,217 of 1,219 rejections (98.9%); 34 recommendations overturned, 2 rejections reversed. U1 → B1 median 1 day, p75 4334 files waiting at B1 today; ~1 day on every fileRemove. If sales needs a view, make it a notification, not a gate
U3 — sanction / rejection authoritySanction is auto-generated ("System", 0 days). Named U3s see rejects almost exclusively: Navender 96% reject, Rohan 94%, Jay 93%, Aniket 91%. 206 of 212 U2 rejections confirmed; 37 of 1,407 recommendations overturned (2.6%)A rejection waits for a zonal signature: median 15 days login → U3 rejectU2 decision final both ways; U3 review on sampled or high-ticket files only
Login → QC → U1 → B1 → U2 → U3 → sanction becomes login → U1 → U2 → sanction. On the QC cohort this takes the median from 19 days to about 11 before any staffing change, and 334 files come off the B1 hold today.

F  Sequencing

StepWhere it sits todayWhere it belongs
Personal discussion (PD)Done 3 days after login (p75 6), never before login, before U1 in 81% of files — on the critical path. Co-applicant PD done on 21% of filesGeo check-in at sourcing schedules PD the same day; PD outcome captured in app before login
Property documentsSale deed / agreement uploaded 2 days after login (p75 8); 34% never uploaded; technical initiated before the deed is up in 27% of casesMandatory at login for purchase cases; upload triggers technical automatically
TechnicalInitiated 9 days after login, after U1 in 61% of files; 21–26% of reports negativeInitiated at login in parallel with U1 (Appendix B, Rule 5)
BureauOne in three logins below CIBIL 700; 40–44% of those U1-rejectedPull at initiation; hard rules auto-decline before the desk (Appendix B, Rule 3)

G  The ninth pipeline stage nobody tracks — undisbursed tranches

ZonePartially disbursed loansUndisbursed ₹Cr≤30 days
since last tranche
31–60 days
since last tranche
61–90 days
since last tranche
91–180 days
since last tranche
181–365 days
since last tranche
>365 days
since last tranche
Idle >90 d ₹Cr
NORTH34714.13.9
104
1.7
39
0.7
21
1.8
53
2.4
53
3.5
77
7.8
SOUTH62131.510.2
199
6.5
131
4.2
62
5.6
121
3.7
76
1.3
32
10.5
WEST 187742.614.2
242
7.2
120
3.4
79
7.0
148
4.5
114
6.4
174
17.8
WEST 2973.51.1
29
0.5
11
0.7
10
0.4
19
0.5
13
0.3
15
1.2
ProductLoansUndisbursed ₹CrMedian days since last tranche
Home Construction / Extension1,15050.441
Plot Purchase + Construction46627.8123
Home Purchase25914.8102
Balance Transfer792.640
LAP762.470
2,098 partially disbursed loans hold ₹99 Cr that is sanctioned, documented and not paid out. ₹37 Cr has had no tranche for more than 90 days; 300 loans with ₹11.6 Cr are past a year. Construction files take a median 143 days from first to last tranche (p75 222). This is the stock behind the "15% of monthly disbursement is subsequent tranches" figure — it has no ageing report, no owner per file and is on nobody's morning call. It belongs on the SUD dashboard as its own tab: stage-of-construction, days since last tranche, RM named, with the same P1–P5 logic.

H  Two things outside the pipeline

FindingDataAction
Balance-transfer-out2,158 foreclosures, ₹235 Cr; 56% inside 24 months; 60% of early exits are DSA-sourced. A "Retention" channel exists (605 files, 72% disbursal) but nothing triggers itRetention trigger on bureau enquiry or part-prepayment; DSA payout clawback inside 12 months
PMAY-U 2.0 interest subsidy (ISS)The ISS screening report covers 13,597 disbursed loans: 3,300 flagged eligible, no claim numbers populated (354 of the 3,300 also carry an exclusion remark and four say "subsidy added" — reconcile before filing). 10,297 not eligible — excluded segment 4,493, APF project ineligible 1,786, no female property owner 1,631, income over limit 1,542, sanction before threshold date 540Reconcile the 354 conflicts, then file the remaining 2,946 — up to ₹1.8 lakh per customer, credited against principal. Make female co-ownership a sourcing default for HL under ₹25L: 1,631 eligible-but-for-that. Review APF projects against PMAY norms before onboarding
14 The event log — the full year, measuredThe full-year event log reproduces every stage figure to within a day, adds the QC → U1 wait, counts 3.9 ADR entries per loan, names re-sanction reasons, and exposes revocation and a single-person OTC compliance gate.

The Loan Workflow report records every status change with timestamp and actor: 954,641 events on 67,371 loans from 1 August 2025 to 14 September 2026, 909,636 on real files after the feed and duplicate rows are removed. Elapsed times here are recomputed from timestamps (the supplied TAT column agrees with the interval on 87% of rows and is not used). Because every completed transition is observed, these are measured dwell times, not inferences from first-and-last stamps.

Milestone gaps

Milestone gap — event log, real files, Aug 25–Sep 26Median dp75p90Files
Login → QC0.21.24.030,163
QC → U13.06.214.018,913
U1 → Biz UW0.93.08.217,384
Biz UW → U24.19.920.313,528
U2 → sanction0.00.61.713,206
Login → sanction14.023.839.913,745
Sanction → docket printed7.919.138.18,716
Disb auth → OTC done0.73.812.08,412
OTC → OTC compliance done0.10.10.78,403
OTC compliance → payment0.00.00.18,405
Sanction → disbursed12.027.048.08,376
Login → disbursed31.451.977.38,374
The event log reproduces the loan-dump figures in Sections 2 and 3 to within a day on every step: the U2 queue (4.1 days median, 20 at p90), the sanction → docket gap (7.9 days, 38 at p90), the OTC step as the only ops tail, and the payment chain in hours. Two things it adds are the QC → U1 wait — 3 days median, 14 at p90, a queue the dump could not see — and the U1 → Biz UW day on every recommendation.

By region

Region (files to sanction)QC → U1U1 → Biz UWBiz UW → U2Login → sanctionSanction → docket printedDisb auth → OTC doneSanction → disbursedLogin → disbursedADR entriesADR days
AP 20774.00.41.111.019.70.122.236.02.01.7
CG 2102.40.85.211.813.48.023.240.03.02.7
DNCR 11712.80.86.214.17.73.617.136.13.02.1
GUJARAT 11282.13.11.214.38.28.319.738.23.02.0
KARNATAKA 14193.90.73.714.05.80.17.226.03.02.0
MMR 12522.10.93.111.97.90.19.124.82.01.6
MP 9253.40.85.014.08.10.312.231.13.02.6
RAJASTHAN 11651.31.82.911.86.21.710.826.13.02.1
TAMIL NADU 10344.11.16.217.35.20.17.026.93.01.1
TG 5624.80.24.715.54.80.16.025.13.02.4
UP 6653.20.36.114.05.02.110.830.12.02.0
VIDARBHA 8973.70.96.716.811.12.217.441.92.01.9
WEST MAHA 12103.21.28.520.913.80.116.242.03.01.9
The register that accompanies this report (ehfl_fix_register_region_x_step) is built from this table: one row per red or amber cell, with the best region on the same step as proof the standard is reachable, and the fix, owner and target for each.

Time in each state — where files actually sit

State exitedExitsTime in state, median dp75p90
Soft Cancelled11,3471.06.9420.1
Rejected by First Business Underwriter9070.73.7218.2
Rejected5,3550.86.0317.8
Cancelled1,0370.01.9712.2
Soft Rejected1,2060.94.0411.8
Rejected by First Credit Underwriter8,8111.23.077.7
Sanctioned121,5700.00.945.2
Additional Data Required94,0490.11.574.9
Payment Authorization Done2,2510.00.154.1
Initiated56,9980.10.802.6
Offered/Recommended by First Business Underwriter76,0990.10.902.5
QC Approval Done205,9430.10.892.2
Recommended by First Credit Underwriter47,1780.10.781.9
Docket Printing Done27,7870.00.181.9
Rejected by Second Credit Underwriter2,6170.10.771.8
Recommended by Second Credit Underwriter2,9330.00.150.9
OTC Compliance Done26,5660.00.140.7
Re Sanction Required9,1340.00.060.7
OTC Done12,5500.00.080.2
OPS Done14,4940.00.050.2
Login Done75,2060.00.060.2
Disbursement Authorization Done16,1430.00.040.1
Recommended by First Payment Authorizer11,8430.00.010.0
Additional Data Required is the state most often exited (94,049 times) and the fourth-longest at p90 — files sit in it 4.9 days at the 90th percentile. "Rejected by First Credit Underwriter" holds files 1.2 days median and 7.7 at p90 before Biz UW confirms the rejection: a day added to every "no". The two gates that agree 99% with the step before them — Biz UW and U3 — show as states with a p90 of 2.5 and 1.8 days.

What the log settles

ADR, counted as state entries rather than queries: 86% of logged loans entered ADR, 3.9 times on average (the ADR report's 2.6 counts queries; a query answered and re-raised is two entries); time in ADR per entry 0.15 days median, 1.7 at p75, 5.6 at p90; total ADR days per loan 1.9 median, 7.1 mean, 17 at p90. Section 16's 18%-of-journey figure is conservative. Re-sanction has a reason field — 7,341 transitions on 5,842 loans; the largest documented reason is a technical-report mismatch, which is the case for initiating technical at login.
Re-sanction reason (comment field)TransitionsShare
Technical report mismatch (property category / land type)78411%
ROI change2,05228%
Loan amount change2,06928%
Tenor / EMI / structure3975%
Expiry / validity200%
Other / unstated2,01928%
Revocation is a stage. 2,196 "Recommended to Revoke Loan" events on 1,933 loans, 1,849 of them revoking a rejection — rejected files reopened by credit at scale, the same clock-stopping mechanism as ADR under another name. Soft cancel is administrative: 23,636 of 28,543 real-file soft cancels are "Soft Cancelled by Admin", 5,274 by one user; the cancel records a death that happened earlier without activity, which is what Section 0 shows. A stage the dump never stamped: the first OTC compliance authoriser — 22,780 events, 9,376 by one person and 4,073 by a second: a single point of failure on every disbursal, recorded in the Operations Diagnostic's controls.

The states the LOS has

21 transient states appear in the year, including every post-sanction one the dump does not stamp: Docket Printing Done, OPS Done, Second Disbursement Authorizer, OTC Done, First OTC Compliance Authorizer, OTC Compliance Done, First and Second Payment Authorizer, Recommended to Revoke Loan. Every one of the twenty-three stages in the Operations Diagnostic exists here as an event with an actor and a time. The data is captured; the standing export of this table, monthly, is the measurement layer both reports run on.
15 Digital rails against the stages they should serveThe digital rails are wired in and run backwards — used after the desk asks, not before. Sequencing, not adoption.

The digital-journey MIS lists the completion state of every automated check the LOS offers, per applicant, on 550 loans at the login stage since April. It is read here against the queries each rail exists to remove — the ADR types in Section 13, the docket and OTC query types in the Operations Diagnostic — and against the same files' own ADR history, not as a standalone adoption table.

Rail (MIS, 550 loans at login since April)CompletedQuery it would remove (Sections 13 and 8 of the Operations Diagnostic)On the same files: with vs without
e-KYC89.1%Login desk KYC asks: 13,888 ADRsApplicant KYC asks per loan: 0.16 with vs 0.53 without; ADR rounds 1.33 vs 1.57
PAN verification20.5%KYC re-asks at docket: 1,905Applicant KYC asks per loan: 0.20 with vs 0.20 without; ADR rounds 1.46 vs 1.32
Crime check13.1%RCU / verification asks: 6,240too few completed files to compare
Penny-drop payee verification3.8%Cheque-favouring / RTGS queries: 758 across docket and OTCBank statement asks per loan: 0.71 with vs 0.37 without; ADR rounds 2.57 vs 1.30
Account Aggregator0.5%Bank-statement asks: 18,202 at login, 26,054 overalltoo few completed files to compare
e-Sign0.2%Agreement / sanction-letter / KFS signature queries: 1,148too few completed files to compare
e-NACH0.2%NACH / SPDC / mandate queries: 987too few completed files to compare
e-KYC is the one rail that is used and it shows in the queries: files with e-KYC complete get a third of the KYC asks of files without. Everything else is close to zero — and the files that do have PAN, crime-check or penny-drop completed carry more ADR rounds and more bank-statement asks, not fewer. The rails are being run remedially, after the desk has asked, not as a gate before the file reaches the desk. That is the whole point: switched on at initiation they remove the query; switched on in response to it they add a step.
Rails completed on the file (of e-KYC, PAN, crime, penny-drop)LoansADR roundsKYC asksBank-statement asksInitiated → login d
0451.690.600.383
13331.180.150.332
21541.550.160.483
3172.120.470.715
Read the table above with the previous one: more rails completed → more rounds and a longer initiated → login. Causality runs from the query to the rail, not the other way. The remedy is sequencing, not adoption — e-KYC, PAN and Account Aggregator before submit (Appendix B, Rule 4), penny-drop on the payee at docket, e-Sign at docket, e-NACH at docket (Operations Diagnostic, Section 7).

By region

RegionLoanse-KYCPANCrime checkPenny-drop
WEST MAHA11591%20%10%0%
TAMIL NADU6991%19%22%4%
MMR5990%37%25%0%
KARNATAKA4984%12%6%6%
UP4582%13%7%7%
DNCR4395%21%12%5%
GUJARAT3181%39%3%10%
RAJASTHAN2986%24%0%0%
VIDARBHA2793%4%26%7%
PCH24100%21%17%8%
MP2378%17%4%0%
Crime check is a regional habit (MMR 25%, Vidarbha 26%, Rajasthan 0%); PAN verification the same (Gujarat 39%, Vidarbha 4%). Nothing here is a policy; every difference is a branch deciding whether to click. This sample is loans that touched the digital journey; a baseline requires the same export on all logins since April.
16 The ADR ledger — who queries, how long it stands, and what it costsADR standing time is 18% of the customer's journey, up from 1% in FY22. Read one by one, half the queries are not requests for information — conversations, approvals, system fixes, fee reminders and documents already accepted at QC — parked in a ledger that stops no one's clock.

Every "additional data required" query since April 2025 on real files, joined to the loan for stage, region and outcome; FY22 onward for the long view. Standing time is Resolution Date minus Raised Date at day granularity. Department is inferred from the raiser's job title. The event log (Section 14) counts state entries rather than queries and gives 3.9 entries and 7.1 mean ADR-days per logged loan — the figures here are the conservative ones.

A  The long view — ADR has become a fifth of the customer's wait

ADR ledger by financial year (raised date)FY22FY23FY24FY25FY26FY27*
ADRs raised3,0076,98113,21322,27037,64723,188
Loans with an ADR1,7783,6615,8488,63914,4888,966
Rounds per loan1.691.912.262.582.602.59
Resolved same day20%39%45%51%54%43%
Standing more than 2 days14%27%22%20%19%25%
Standing more than 7 days5%11%8%7%7%8%
Mean days standing per ADR3.73.53.02.52.52.7
On loans that disbursed, by year of initiation
Disbursed loans that had at least one ADR50%56%70%86%88%91%
Mean ADR-standing days per disbursed loan2.15.35.78.77.66.1
Initiated → disbursed, median days8811664453629
ADR-standing days as share of end-to-end time1%3%8%16%17%18%
In FY22 half of the loans that disbursed had never been queried and ADR standing time was 1% of the journey. In FY27 nine in ten are queried, 2.6 times each, and the days a file spends waiting on an answer are 18% of initiated → disbursed. The system made the journey shorter (116 → 29 days) and the query loop grew inside it. Rounds per loan stopped rising in FY25; what is now rising is how long each round stands — more than two days on a quarter of them, up from 19%.

B  Month on month, FY26 to date

Month raisedADRsADRs per loginRounds per loanStanding > 2 dStanding > 7 dTotal ADR-daysStill open
2025-042,2381.612.2417%5%3,99068
2025-052,6421.652.2818%6%6,24579
2025-062,6341.352.1417%7%5,92988
2025-073,1861.612.2919%8%8,77182
2025-082,7871.612.1321%7%6,37485
2025-093,3591.562.1918%7%7,04883
2025-102,5171.562.1020%9%6,40897
2025-113,3171.082.1218%7%7,85652
2025-123,2461.001.9920%8%9,18172
2026-013,9911.532.1321%8%10,99198
2026-023,8741.522.0418%7%9,53676
2026-033,8561.662.1018%7%10,37697
2026-043,1431.742.1623%9%8,895103
2026-054,1072.302.3722%8%10,556107
2026-064,3622.232.2226%9%12,913166
2026-074,7312.312.2528%10%13,782162
2026-084,9951.951.9928%9%12,065272
2026-091,8501.741.5114%1%1,736428
Two turns in the series. From May 2026 the desk raises 2.2–2.3 queries per login against 1.5–1.6 a year earlier — the feed and duplicate load arriving at the desk. From June 2026 the share standing more than two days climbs from 18% to 28% and open queries triple. September is partial; the 225 open items are the current backlog.

C  Who raises the ADR, and how long theirs stand

Raising department (Apr 25 →)ADRsSame dayMean days standing> 2 d> 7 dTotal ADR-days consumedOpen
Login desk23,46463%1.212%3%28,359617
Credit18,64344%3.024%9%53,244819
Other6,47642%4.229%12%25,829311
Technical3,22130%5.738%17%17,335161
RCU3,07832%4.234%13%12,348146
Operations3,02466%1.19%3%3,33127
Sales1,66238%4.632%14%7,17785
Legal1,26726%4.138%14%5,02949
The desk raises the most queries and clears them fastest: 63% same day, a mean of 1.2 days. Credit raises fewer and consumes almost twice the days — 49,933 ADR-days against the desk's 28,336 — because its questions stand 2.7 days on average and a quarter go past two. Technical's stand nearly five days and 39% past two; RCU and Legal similar. Operations' stand a day. The cost of ADR is not where the volume is.
Department × stage at which the ADR was raisedBefore loginLogin → U1U1 → sanctionSanction → paymentAfter payment / none
Credit4,0207,4533,9321,3441,894
Legal08496470293
Login desk11,13910,544209561,516
Operations12292,542450
Other8542,4211,321926954
RCU101,901425751
Sales5495783311419
Technical111242,169171746
Credit and technical queries arrive between U1 and sanction — on files that are already three to five days into credit — which is why their standing time lands directly on the login → sanction TAT in Section 2.
Median days standing, by month × raising department
small number = ADRs raised
Login deskCreditTechnicalRCULegalSalesOperationsOther
2025-040.05491.06593.0162.0222.0490.01040.01070.0732
2025-050.09751.06862.0642.0341.0410.01140.01111.0617
2025-060.09941.07911.0821.0362.0461.0860.5631.0536
2025-070.010351.010941.01011.0761.0511.0780.01371.0614
2025-080.08761.09251.0711.01313.0560.5800.01361.0512
2025-090.012541.08941.01191.01932.0641.0740.01511.0610
2025-100.09001.06852.01221.01701.0460.0440.01131.0437
2025-110.012161.09302.01791.02131.0552.0850.01221.0517
2025-120.09851.010162.02291.02152.0671.0720.01200.0542
2026-010.012841.013442.02861.02762.0791.01250.01880.0409
2026-020.014861.012152.02951.02461.0741.0980.01821.0278
2026-030.016221.012361.02181.02091.01032.01180.02061.5144
2026-040.012691.09942.01642.01752.0842.0940.02122.0151
2026-050.017911.013192.03102.01522.0732.0740.02562.0132
2026-061.020211.013792.02631.01782.0651.0910.02522.5113
2026-071.021871.014021.03651.02292.0801.0890.03092.070
2026-081.021511.014451.03371.04201.01931.01400.02501.059
2026-091.08690.062901.01031.0410.0960.01091.53

D  By raiser

DepartmentRaiser (≥300 ADRs)ADRsLoansRounds per loanStanding > 2 dADR-days consumed
Login deskRikin Tiwari4,9872,2872.189%4,290
CreditSuraj Patil4,2802,0472.098%3,842
Login deskNaveen3,9022,1151.8412%4,744
Login deskKapil3,6852,3281.5812%4,263
Login deskHaripriyan B2,5231,5551.6212%3,192
Login deskSagar Holkar2,3361,7581.338%2,004
OtherSaidavali Miriyala2,0261,1491.767%2,580
Login deskVamsikrishna Nalla1,9551,0351.8917%3,580
CreditSanket Kshirsagar1,8901,4081.3415%2,752
CreditNaresh Baraskar1,8281,4421.2714%2,383
Login deskShivam Shukla1,6111,0721.5015%2,488
Login deskKeshav Verma1,3599481.4316%2,325
Login deskShubham Pawar1,0367511.3812%1,347
CreditSafik S7066861.035%487
CreditSudheer Kumar6295001.2630%2,305
RCURakesh Ganji6013921.5334%2,378
LegalVinod Rathod5494791.1544%2,333
CreditAjay Kumar5234091.2833%2,609
CreditKrishna A5234561.1522%1,116
CreditJay Limbad5053941.2844%2,949
CreditRavi Sharma4714021.1734%2,021
TechnicalSagar Sharma4632891.6029%1,490
TechnicalPriyanshu4253251.3130%1,320
RCUSudharson P4143001.3836%1,433
TechnicalRahul Daina4083131.3037%2,378

E  Who resolves, and how fast

Who records the resolutionADRsShareMean days standing> 2 d
Another RM / BM27,16145%2.220%
Other16,37327%1.415%
The RM it was raised for8,46914%2.722%
Credit4,5207%3.728%
The raiser (self-closed)3,9626%5.442%
Login desk3501%4.029%
The person the query was raised for records the resolution on 14% of ADRs; another sales name on 45%; the raiser closes their own query on 6.5% — and those self-closures are the slowest, 5.4 days mean and 42% past two days, which reads as stale queries being tidied rather than answered. Resolution is recorded by whoever gets to the screen, so per-person resolver speed below is indicative.
Slowest resolvers (≥150 ADRs)RegionADRsMedian days> 2 d
Avinash AVKARNATAKA1582.046%
Yogesh BishtDNCR1562.045%
Vinod YadavMMR1562.041%
Shekhar ShindeWEST MAHA2241.041%
Ganesh PawarVIDARBHA1751.039%
Ajay KumarMP2081.038%
Jayant SakureVIDARBHA1571.037%
Alok KumrawatMP2971.036%
Amol GaikwadWEST MAHA3401.034%
KranthiKumar NAP1711.034%
Ajay SharmaRAJASTHAN3821.032%
Shashikant HajareWEST MAHA1651.031%
Sunil PeddiWEST MAHA1881.030%
Ravi AnnaramTG1760.030%
Anilkumar BhajantriKARNATAKA1920.028%
Fastest resolvers (≥300 ADRs)RegionADRsMedian days> 2 d
Anilkumar ChauhanGUJARAT3420.08%
Nikhil VasiyarGUJARAT3420.09%
Piyush Saxena DNCR3320.010%
Vinaysagar GMKARNATAKA3570.011%
Tushar UshadadiyaGUJARAT3840.014%
Santhosh Raj PTAMIL NADU3370.014%
Mahesh DinkarMMR6120.015%
Kundan VinchurkarVIDARBHA3940.019%
DA MadhukumarKARNATAKA3590.019%
Jayesh BabshettyMMR6520.020%

F  By region and raising department

Median days standing, region × raising departmentLogin deskCreditTechnicalRCULegalSalesOperationsOther
AP0.010061.03372.01971.0750.520.0840.03180.01151
CG0.03091.02573.0841.0471.5301.0340.0222.035
DNCR0.033472.010841.04571.01540.071.02540.01601.0269
GUJARAT0.048752.06513.0791.51901.5674.51130.03293.0625
KARNATAKA0.01460.059040.02341.02503.0581.01340.02611.0266
MMR0.010231.026152.0141.03781.031.02040.08412.0479
MP1.010561.011631.04011.01711.01101.01701.0342.0384
RAJASTHAN0.041341.08521.06771.03902.03182.01831.02051.0681
TAMIL NADU0.022960.010782.0212.042900.0120.02741.0238
TG0.011611.07393.01521.01370.030.01320.02240.01056
UP0.014182.07112.03191.06200.0610.0741.0440
VIDARBHA0.01361.0236102.03621.03342.01480.02132.0521
WEST MAHA0.023213.08533.05791.04272.03353.01261.0682.0325

G  What is lost to ADR

Stage the loan had reached when last queriedLoans with ADROf which lostLoss rate
Before login82814117.0%
Login → U163732751.3%
U1 → sanction10,6773223.0%
Sanction → payment1,53619913.0%
After payment9,285100.1%
999 of the 22,963 loans queried since April 2025 were soft-cancelled, cancelled or soft-rejected — 4.4%. 148 of them died with a query still open; 56 had a last query that stood more than seven days. Loss is highest on files queried before login (17%) and between login and U1 (51% of the small number there), and near zero once sanctioned. Queried files are, by definition, files being worked: the files that die are overwhelmingly the ones nobody queried (Section 0).
Department that raised the last ADR on a lost loanLost loansLoss rate for that department's last-ADRs
Login desk3805.5%
Credit2963.9%
Other1044.4%
Technical947.6%
RCU626.3%
Operations241.0%
Sales233.1%
Legal162.7%
ADR rounds on the loanLoansLostDisbursedMedian ADR-days
17,1384.8%23%0
26,0674.4%36%1
33,9974.4%47%3
4–54,1063.7%60%6
6+1,6554.0%70%12
More rounds do not kill a file — loans with six or more rounds disburse at 70% against 23% for one round — they cost it time: twelve median ADR-days on the six-plus group. The ADR cost is measured in days, not in customers, and it is concentrated in credit, technical and RCU queries raised after login rather than in the desk's checklist.
RegionLoans with ADRLostMedian ADR-days per loan
TAMIL NADU1,60914.6%1
TG1,13112.0%2
AP1,1527.6%1
RAJASTHAN2,4785.5%2
DNCR2,3675.4%1
UP1,4063.5%2
MMR2,4723.2%1
KARNATAKA2,2641.8%2
VIDARBHA1,7161.5%2
GUJARAT2,3641.4%1
WEST MAHA2,0541.3%2
MP1,4881.3%3
CG3340.3%2

H  Read one by one — what the queries actually are

Every query line was classified by content, in priority order, into eleven buckets. Eight of them are not requests for information at all — they are conversations, approvals, system corrections, fee reminders and blank clicks that live in the ADR ledger because the ledger is the one place a file can be stopped without the stop appearing on anyone's turnaround time.

What the query actually isADRsShareSame dayMean days standingADR-daysRaised by desk / creditRaised after loginWhat it should have beenFix
Placeholder — no question asked3630.6%91%0.26917% / 43%94%Nothing — a status note, or a click to stop a clockDelete; ADR requires a document or a question from a picklist
Conversation — "call me", "as discussed", "discuss with"1,1131.8%34%4.04,17312% / 51%92%A phone call, and then a query stating what was agreedFree text disabled; "as discussed" must name the document or decision
"Kindly clear / check / confirm" — no content4490.7%45%3.01,30216% / 33%91%A specific itemMandatory item field
Approval routed as a query3,4395.6%50%2.48,02931% / 31%82%An approval — single-lady, insurance waiver, deviation, login-fee waiver, 2nd HL, agri-zone — from the deviation matrix, with its own SLA and approverApproval workflow in LOS; an ADR cannot carry the word "approval"
Pending from another department (technical / legal / RCU / FI / PD)1420.2%12%10.11,3190% / 21%100%A task on Technical, Legal or RCU — raised against the RM insteadRaised on the owning department; RM never sees it
System correction / data-entry error2,5754.2%50%2.66,5507% / 46%84%A validation rule at data entry — name as per KYC, document in the right tab, Aadhaar uploaded, fee cleared before CIBILField validation at application; no ADR
Bureau expired / re-pull — caused by delay440.1%68%0.9392% / 23%98%A consequence of the file taking longer than the bureau validityAuto re-pull at 30 days; disappears when TAT does
Login fee / processing fee6,53510.6%56%1.610,15166% / 22%49%A payment — the file should not exist in the queue until it is paidPayment gate at application (Appendix B, Rule 4)
Document that is on the login checklist31,59651.3%54%2.163,66951% / 29%67%The login checklist, enforced once at application; the 8,965 raised by credit, technical, RCU and legal after login should have been caught at QCApp gate at application; QC checklist mirrors the app
Property / legal / technical document5,1588.4%35%4.923,95810% / 22%94%A property-document checklist at login for purchase cases; legal and technical asks belong to those departmentsPurchase-case document gate; technical initiated at login
Other / substantive10,15416.5%43%3.534,60313% / 37%92%Genuine credit questions — income, PD, structureThis is what ADR is for
The ledger is being used as a clock-stopper. ADR time is deducted from no one's TAT — not the desk's, not U1's, not the RM's. Four patterns in the text show it being used that way. Blank and conversational queries: 1,925 ADRs say "call me", "as discussed", "please clear", "ok" or nothing — 5,475 days of files standing still behind a phone call that had already happened. Self-closed queries: 4,026 ADRs were raised and resolved by the same person, 2,747 of them on a later day — a note to self that paused the file; 2,022 of them from credit. Credit queries raised on the eve of the decision: 2,307 of credit's 18,832 ADRs (12%) were raised the day before or the day of the U1 decision — the file is decided the next morning, and the day in between is booked to the RM. Checklist documents asked for a second time: 8,965 ADRs from credit, technical, RCU and legal ask, after login, for a document that was on the login checklist — KYC, banking, salary slip, business proof, address proof — on 6,373 loans, standing 3.5 days each and 29,402 days in all. Every one of those passed QC.
What could have been resolved without an ADR. The eight non-information buckets plus the checklist documents re-asked after QC come to 23,625 of 61,568 ADRs (38%) and 61,034 of 153,862 standing days (40%). They resolve to four mechanisms: an approval workflow with its own approver and SLA; field validation at application; a payment gate; and a QC checklist that mirrors the app, so that a document the desk accepted at login cannot be asked for again by credit. The remainder — genuine credit questions and property documents — is what the ADR mechanism exists for, and it should carry the clock: ADR standing time counts against the raiser's TAT, not the RM's, unless the RM has failed a stated due date. That single KPI change removes the incentive that produced the eight buckets.

The text, as written

BucketVerbatim examples from the ledger
Placeholder — no question asked· Please clear ADR
· Login Done
· Clear ADR
· RESOLVE
Conversation — "call me", "as discussed", "discuss with"· As discussed 1 financial guarantor to be add in loan deal
· Wt case is rejected | No discussion done |
· As discussed SOA required of active loans.
· customer not received call.
"Kindly clear / check / confirm" — no content· kindly clear technical approval
· Recheck
· please clear mandatory rule check
· Please confirm offer loan loan amount.
Approval routed as a query· 1) Admin Fees Pending In the system | 2) Revise Insurance Approval Req
· login fees approval pending | applicant ekyc consumer app pending | co app ekyc pending
· Dear Team | Technical to be approved before Sanction
· 1.applicant osv document required | 2.system approval pending
Pending from another department (technical / legal / RCU / FI / PD)· Technical Report Required |
· Technical Pending
· legal technical pending
· Technical pending
System correction / data-entry error· ROSHANI AADHAR CARD NOT UPLOADED IN SYSTEM | RM RESIDENCE VISIT PENDING | BANK STATEMENT PASSWORD REQUIRED |
· Pls correct gift deed upload in system
· LOGIN FEES PENDING | Roshan AND Haridini AADHAR CARD NOT UPLOADED IN SYSTEM | |
· RCU HOLD:- Req. Applicant Harihar- business proof with complete business address with popular landmark upload in system
Bureau expired / re-pull — caused by delay· Generated fresh CIBIL and CRIF reports | Take latest pay slip and banking |
· Seller KYC and Seller CIBIL Require
· latest PD to be done and upto date banking analysis to be provided | re-generate fresh CIBIL & check any new loans are t
· Generate fresh CIBIL and comment about this | Taking latest Banking & salary slip |
Login fee / processing fee· | 1 kindley login fee required | 2 CO APP Balavant INCOME PROOF REQUIRED | 3 CO APP Balavant CONSUMER APP DAWONLOD REQ
· please complete login fees pending
· IMD Receipt Pending | App 6 Month Banking Pending | Co App Check In Residence Pending |
· 1)login fee | 2)app not download consumer app
Document that is on the login checklist· 1.APPLICANT BUSINESS PROOF REQUIRED |
· Santosh Aadhar KYC Pending | Atar Singh Aadhar KYC Pending
· Not available for PD. Applicant and co-applicant additional income not added.
· 1 APP AND CO APP CURRENT ADDRES PROOF REQUIRED |
Property / legal / technical document· Dear Team | | Kindly provide SOA of Running loan HL or EMI paid proof . | | | Thanks and Regards |
· 1 Vetting Report Req | 2 MODT RR copy Req
· require complete property demarcation.
· Under-construction property can't allow in LAP product
Other / substantive· customer not available for tele PD. (contact number is out of coverage) |
· clear log in fee | upload appropriate income proof
· PD Report pending Because this case is Karanja Maharashtra Location We are initiate the case of Nearest branch of Kara
· add guarantor
Appendix B — the seven LOS rules

The system changes that the findings resolve to. Each is sized from the data in the sections it cites; Section 15 shows that most of the underlying rails already exist in the LOS.

#Rule in the loan origination systemEvidenceEffect
1Duplicate block at initiation on PAN + mobile: same-day duplicates refused; a customer rejected in the last 90 days routed to a cooling-period exception, not a new file4,861 duplicate files (10% of the real book), 57% created the same day, 92% by the same RM; 1,416 re-initiated within 90 days of a rejection (Section 0)Honest denominators; the cooling period enforced
2Lead-feed and bulk-initiated files stay in a lead stage until first touch (document upload or logged call)32,825 initiations, under 130 disbursals (Section 6); the auto-cancel already fires on them (Section 14)The LOS carries only real files
3Bureau pull and hard-rule engine at initiation — auto-decline on DPD, overdue and write-off codes; FOIR computed before the desk32% of rejects are bureau facts; one in three logins is below CIBIL 700 and 40–44% of those are rejected at U1 (Sections 12D, 13F)About 30% fewer files reach the desk and U1
4Document gate before the file is queued to the desk — e-KYC, PAN, consumer-app completion, login fee, bank statement (Account Aggregator or upload), co-applicant KYC, one income proofTop eight ADR types are ~90,000 of 175,000 query lines and are answered within a day 71–78% of the time (Section 13A); e-KYC completion cuts KYC asks by two-thirds (Section 15)ADR rounds 2.6 → about 1; desk TAT to same-day
5Technical initiated at login, in parallel with U1; property documents mandatory at login for purchase casesProperty rejects are 82% after U2 at 19 days; 21–26% of technical reports negative (Sections 12D, 13F)Late rejects cut by a third; a week off sanction TAT
6Auto-cancel idle files — Initiated 15 days without application; ADR-before-sanction 30 days without response1,755 initiations idle over 30 days; ADR-before-sanction median 38 days since login (Section 9)Stock reflects reality
7Structured ADR and reject codes — checklist picker replaces free text; "OTHER" requires a sub-code22% of rejects coded OTHER; ADR is free text (Section 13)Reasons become reportable
Method and caveats
  • Window: loans initiated 1 Apr 2025 – 31 Aug 2026. Earlier cohorts excluded (business-underwriter stage introduced Sep 2021; sourcing mix and stage definitions changed materially through FY25). September 2026 excluded as incomplete.
  • Customer identity: Sections 0 and 12E collapse files to customers on PAN, else Aadhaar, else mobile, from the All-Customers export (PAN valid on 98% of real files, Aadhaar 99%, mobile 100%). Of 47,816 real files, 29 have no main-applicant row in the export and are excluded, leaving 47,787. Multiple files on one key are not all errors — top-ups and second properties are legitimate — which is why the remedy is a same-day duplicate block and a post-rejection cooling period, not deletion. The loan dump's own name field holds first names only for much of the South and Rajasthan book and is not usable as a key; on the identity keys the real book is 47,787 files, 42,926 customers and 4,861 duplicate files (10%).
  • Cohort basis: conversion is tracked by initiated month (funnel) and login month (TAT), each loan counted once at its first stage date. This is a true cohort view, unlike the MTD flow ratios in the daily extracts.
  • Maturity: post-sanction leakage uses sanctions before 1 Jul 2026 only; the last two quarters' disbursal rates are still rising.
  • Lead feed: a DSA is classed as a feed when it has ≥50 initiations and <25% login (nine partners); a direct initiator is classed as a bulk lead source when it has ≥200 files not in its own RM name and <25% login (Admin System, Vivek Gajula). Ordinary RM-to-RM file transfers are not excluded. Both rules are transparent and can be tightened.
  • Rupees: loan_amount in the dump is the sanctioned amount — it matches the Loan Detail Report to within 0.1% on the same loans. Actual paid-out on loans first disbursed Apr 2025–Aug 2026 is ₹1,201 Cr (₹832 Cr FY26, ₹369 Cr Apr–Aug FY27); cumulative since inception ₹2,119 Cr. Rupee sizing throughout is stated at sanction value and overstates paid-out by about 7%.
  • Actors: underwriter and RM figures use the name recorded on the first stage action; shared logins or name changes would distort individual rows, not totals.
  • ADR classification: query lines are typed by keyword (co-applicant, bank statement, Aadhaar/PAN, salary, ITR/GST, selfie, consumer app, fee, check-in, PD, property, loan statement); a line can match more than one type. Resolution speed is Resolution Date minus Raised Date at day granularity — the ADR report carries no time of day.
  • Workflow log: 1–10 Sep 2026 only; dwell times are time in the previous state and are lower bounds because unfinished files are not observed. Digital MIS: 550 loans at login stage since April, 531 still at login on 14 Sep — no outcome correlation is possible; the with/without comparison is on ADR content only.
  • Not in the loan dump: customer-level reasons for cancellation, the salaried / self-employed / APF fields (present in the QC Approval and Loan Detail reports, used in Section 12D — they must be added to the dump query), CIBIL, property type, pricing. Each finding above names the where and the who; the why needs the ADR remark and reject-reason fields, which this dump does not carry.
Appendix A — the brief this answers

Objective. Using the full loan-level dump, identify where EHFL loses volume, time and money between initiation and disbursal, quantify each leak, and name the owner and the 90-day action — at McKinsey diagnostic standard: cohort-based, sized in rupees, ranked by value.

Scope. Loans initiated Apr 2025 onward (comparable process). Dimensions: zone → region → branch, channel (direct / DSA / feed), product, RM, underwriter (U1, Biz UW, U2). Stages: initiated, application, login, U1, Biz UW, U2, sanction / rejection, ops, payment authorisation, disbursal.

Questions. (1) Where does conversion break, and is it getting better or worse by cohort? (2) Which stage owns the TAT increase? (3) How consistent is credit decisioning across people and regions? (4) How much sanctioned value dies before disbursal, and where? (5) Which sourcing channels, partners, RMs and products deserve more or less capital? (6) What stock is sitting idle today?

Output. RAG tables by region/person with a specific action per row; a ranked 90-day plan with owner, metric, target and ₹ worth; method and caveats stated. No prose summaries of tables.

Glossary
Account Aggregator
RBI framework for consented digital bank-statement fetch
ADR
Additional data required — a query raised on a file, mostly by the login desk, that the RM must answer before the file moves
ADR round
One query raised on a file — a full stop-answer-resume cycle; rounds per loan is how many separate queries the loan received over its life
APF
Approved project financial — a builder project pre-approved for lending
BCM
Branch credit manager
Biz UW
Business underwriter — a sales-side recommendation step between U1 and U2 (B1 in the QC report)
case-days
Files multiplied by days above standard — the volume-weighted cost of a delay
CERSAI
Central registry of securitisation asset reconstruction and security interest — the statutory register of mortgages
cohort
All files that entered a stage in the same period, followed to today — as opposed to a flow ratio, which divides this month's outputs by this month's inputs regardless of when each file entered
CPA
Credit processing associate — the 16-person central login desk
CPU
Central processing unit — the HO underwriting team for salaried files
DPD
Days past due
DSA
Direct selling agent — a third-party sourcing partner
E2E
End to end — initiated to disbursed on the same file
EC
Encumbrance certificate — the sub-registrar record proving the mortgage is registered
flow ratio
This period's outputs divided by this period's inputs — quick, but files from earlier periods leak in, so it can exceed 100%
FOIR
Fixed obligation to income ratio — EMIs as a share of income
ISS
Interest subsidy scheme under PMAY-U 2.0
ISS eligible
Flagged eligible in the ISS screening export; 354 of the 3,300 also carry an exclusion remark and need reconciling before filing
KFS
Key facts statement — the regulatory loan summary the customer signs
lead feed
A digital lead aggregator whose leads are created as loan files automatically
LOS
Loan origination system
LTV
Loan to value — loan amount as a share of property value
median
The middle value — half the files are faster, half slower; unaffected by extreme cases
MODT
Memorandum of deposit of title deeds — the registered mortgage in EHFL's favour
NACH
National automated clearing house — the EMI auto-debit mandate
NPA
Non-performing asset — 90+ days past due
OTC
Over the counter — documents to be collected at the branch before disbursement cheque handover
overturn
A file U1 recommended that U2 rejected
p75
75th percentile — three files in four are at or below this value; the value the slowest quarter exceeds
p90
90th percentile — nine files in ten are at or below this; the long tail
PDD
Post-disbursement documents — originals (registered deed, mortgage deed, EC, vetting report) due after the money is paid
penny-drop
A one-rupee transfer to verify a bank account and its holder
PMAY
Pradhan Mantri Awas Yojana — the central housing subsidy scheme
QC
Quality check — a desk review between login and U1
RAG
Red / amber / green — the colour on a cell is the rating; thresholds are stated under each table
re-sanction
A sanction letter re-issued with changed terms before disbursal
RM
Relationship manager — the salesperson who owns the file
ROI
Rate of interest
rounds
Separate ADR queries on a loan — each a stop-answer-resume cycle; the count, not the time, which is measured as standing days
rounds per loan
Number of separate ADR queries a loan received, summed over its life — three rounds means the file was stopped and restarted three times
SENP
Self-employed non-professional
soft cancelled
A file closed without a decision — by the RM, or automatically
SUD
Sanctioned undisbursed — sanctioned loans not yet paid out
TAT
Turnaround time — elapsed days (or hours) between two stage timestamps on the same file
TOM
Territory operations manager
U1
First credit underwriter — branch credit manager (BCM) in most regions, or the central CPU for salaried files
U2
Second credit underwriter — regional credit manager
U3
Sanctioning authority — zonal credit head or CRO; sanction is auto-generated on U2 recommendation, U3 signs rejections